The Financial Industry Regulatory Authority (FINRA)’s new Rule 2111 will help prevent broker misconduct resulting from a failure to adhere to the suitability standard by adding several factors to determining suitable recommendations. Previously, the only factors brokers were required to consider when offering investments to customers were investment objectives, tax status and financial status. Under the new rule, broker-dealers must take into account age, risk tolerance, time horizon, liquidity needs, other investments and experience, in addition to the factors previously outlined.
When questioned about the definition of the terms “risk tolerance,” “time horizon” and “liquidity needs,” FINRA provided the following guidelines:
- Risk Tolerance: “A customer’s ability and willingness to lose some or all of [the] original investment in exchange for greater potential returns.”